The New Corporate Cultures: Revitalizing the workplace after downsizing, mergers and reengineering, Deal, Terrence E. ; Kennedy, Allan A.
Deel I. Cultures
1.1. Strong Cultures: The New “Old Rule” for business Success
Marvin Bower: McKinsey and Company: culture is “the way we do thing around here”Elements of a strong culture: (from organizational literature derived)
- business environment: the environment in which a company operates determines what it must do to be a success
- work hard/ play culture:
- your company culture
- values: these are basic concepts and beliefs of an organization; as such they form the heart of